Hey — AI automation for small businesses

Big-tech operating discipline, sized for your small business.

We automate sales, purchasing and collections with AI — and we stay on as partners, not vendors. We win when you win.

Book your diagnostic Message me on WhatsApp Demo in 24 hours. No cost.
Experience atUberRappifoodpandaWolt25+ years operating
Jorge Rubio, founder of Hey Rubio
Jorge Rubio · Founder
How it works

First we show you. Then we charge.

01

30-minute call

I show up with a pre-diagnostic done: I've already looked at your business before we talk.

No cost
02

Demo in 24 hours

The next day you have something running on your real process. Not a PDF — a system.

No cost
03

Diagnostic sprint

2-3 weeks. Roadmap, business case, and the first quick wins already implemented.

100% credited toward implementation
04

We implement and we stay

We automate, maintain and optimize every month. Retainer or revenue share — your call.

We win when you win
Packages

One process at a time. We start with the one hurting your cash.

Coming soon

Purchasing

Ordering from suppliers by hand, without comparing, overpaying.

  • Request → quotes from several suppliers
  • Automatic comparison
  • Order with your approval
Unlocks once Sales is running.
Coming soon

Collections & operations

Overdue receivables and reports nobody makes.

  • Automatic payment reminders
  • Basic reconciliation
  • Weekly owner report
Unlocks once Sales is running.
Why Hey Rubio

Less consulting. More results.

Real experience, not theory

25 years scaling operations at Uber, Rappi, foodpanda and Wolt across 30+ countries. What I propose, I've already run.

AI that executes, not impresses

Systems that sell, buy and collect. Not pretty dashboards nobody looks at.

Partners, not vendors

We don't charge a fee and disappear. We stay, we measure, and we win with you.

Jorge Rubio
Founder

Jorge Rubio

Startup operator, from Barranquilla, father of three. I led expansions at Uber, scaled dark kitchens for foodpanda in Asia and built logistics at Wolt. I founded Foodiverso and Grupit. Now I bring that discipline to the small businesses that never had access to it.

"AI doesn't fix your company. It exposes it. That's why we start with the process, not the tool."
Barranquilla · FloridaEspañol · English
Book your diagnostic

Tell me which process is costing you money.

I'll get back to you within 24 hours with a pre-diagnostic of your business and a proposed call.

No cost. No spam. I write back personally.